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We take pride in our ability to produce Quality Sportz Fishing Rodz. Our rodz are our image and our image is Quality and our aim is to share that quality with other Australian Anglers.
We are fortunate enough to have the opportunity of being able to produce our rodz based on the customized blank recipes of Rod Dezigner/Builder, Eric Grell and his desire to see you enjoy fishing the way he does.
With over 30 years of Fishing experience, Eric's overall knowledge combined with years of learning the art of Rod Crafting, has proven him to be equal to the best of the best, seeing him win ABT Tournaments and consistant top placings for many years, proving his passion of always being a fisherman first.
While dezigning and building for many of the big names in the industry, Eric has continually searched for the qualities that make the perfect fishing rod. As perfection does not exist, it means we are constantly improving our Rodz with advancing technology and continual research to provide the best possible product for you to enjoy.
Over the years Eric has listened to, and will continue to listen to the needs of Australian Anglers, incorporating the knowledge he gains into cutting edge dezignz so that you can enjoy the quality and sophistication that is reflected in the individual performance experienced with every Rod.
Our quality and desire will continue as "An Infinite Passion" for as long as fishing requires the need. | 
