We take pride in our ability to produce Quality Sportz Fishing Rodz. Our rodz are our image and our image is Quality. This ability comes from the opportunity of being able to produce our rodz based on the customized blank recipes of  Rod Dezigner/Builder, Eric Grell. With over 30 years of Fishing experience, Eric's overall knowledge combined with years of learning the art of Rod Crafting,  has proven him to be equal to the best of the best, seeing him win  ABT Tournaments and consistant top placings for many years, proving his passion of always being a fisherman first, rod crafter second. While dezigning and building for many of the big names in the industry, Eric has continually searched for the qualities that make the perfect fishing rod. As perfection does not exist, it means we can constantly improve our Rodz with advancing technology and continual research. Over the years Eric has listened to, and will continue to listen to the needs of Australian Anglers, incorporating the knowledge he gains into cutting edge dezignz so that every Angler can enjoy the quality and sophistication that is reflected in the individual performance experienced with every Rod. This ability will continue as An Infinite Passion to be provided for as long as fishing requires the need.